© CTC Publishing
     Bob Bly, the man McGraw-Hill calls “America’s top copywriter” and the author of 95+ books, asks the     urgent question ....

Can a 60-Year-Old Jew Really Show You How to Break into Writing for the Christian Marketplace?

Yes ... but I cheated. Read on for details and a
special risk-free offer....


About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30's.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 90 books including The Copywriter’s Handbook (Henry Holt) and , Public Relations Kit for Dummies (Dummies Series). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Chemical Engineering Progress, Cosmopolitan, Computer Decisions, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about
Bob Bly's copy and

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again… you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
—Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers


Dear Marketer:

Okay. I confess: I’m not really qualified to show you how to break into writing for the Christian marketplace.

(Though actually, I have had a few noticeable achievements in that field, including successful DM packages and a book for a major Christian publishing house.)

After all, I was born Jewish. My parents were Jewish. I was Bar Mitzvahed.

On the other hand, I’m married to a Methodist and my kids have been raised Methodist -- though I never officially converted.

So even though I do go to a local Methodist Church with family, my “Christian credentials” are pretty thin.

But, one of my longest friendships in the writing community has been with Terry Whalin, who is among the most prolific Christian writers living today.

When my subscribers began asking me with increasing frequency, “Bob, how can I break into writing for the Christian market?” ...

... I turned to Terry Whalin ... and asked him to write a practical, comprehensive guide for us. In it, he spills the beans ... and reveals all his secrets ... on how he became a top freelance writer in the Christian marketplace.

You see, Terry is truly a “triple threat” when it comes to writing for the Christian marketplace ... with credentials no other Christian writing teacher can duplicate.


  • Author of more than 60 published books and articles in 50 magazines, as well as a former staff writer for a major Christian Web site.
  • Successful literary agent specializing in working with writers in the Christian marketplace.
  • Former fiction editor with a major Christian book publishing company. Also was an editor for the Christian magazines Decision and In Other Words.

Terry knows exactly what it takes to succeed as a Christian writer -- and make a very nice living writing while doing God’s ministry.

By the way, please don’t make the mistake of viewing Christian writing as a tiny little niche ... because it’s anything but....

  • There are more than 224 million Christians living in the U.S. today -- over 2 billion worldwide. One-third of the world’s population and three-quarters of all Americans are Christian.
  • According to the American Writers and Artists Inc., one out of three Americans last year made at least one purchase in a Christian bookstore.
  • Total sales of Christian products and publications are $7.5 billion a year.

Now Terry and I want to help you grab your fair share of this vast, financially rewarding, spiritually satisfying ....


Multi-billion-dollar Christian market

In Writing for the Christian Market, Terry Whalin reveals dozens of tips and tricks he’s learned in his decades as a professional Christian writer and author of five dozen published books.


  • How to write story leads that grab the reader by the lapel and never let him go. Page 14.
  • Should you attend a Christian writer’s conference ... and if so, which are worth your time and money? Page 46.
  • 4 key steps to writing irresistible query letters that land you magazine assignments. Page 9.
  • How to target your writing to the different niches within the Christian market. Page 7.
  • Earn handsome profits -- and impressive credentials -- as a well-paid ghostwriter for Christian clients. Page 66.
  • 12 maxims which successful Christian writers live by ... and how to join their ranks. Page 68.
  • The best-selling Christian book that sold twice as many copies as the most recent Harry Potter book -- 25 million copies are sold annually. Page 2.
  • Credentials Christian editors want to see before they hire you to write for them -- and the quickest way to get them. Page 19.
  • When no doesn’t mean no: How to turn a rejection into an article sale. Page 11.
  • Must you be a Christian to write for the Christian market? The surprising answer is on page 17.
  • What do book editors really want and need from Christian authors? Page 49. Plus: 5 questions every editor asks before buying your book -- Page 53.
  • 3 tips to turn you into a top-flight interviewer. Page 13.
  • How many copies does the average Christian novel or nonfiction book have to sell to be considered a solid success? Page 4.
  • 5 ways to bulletproof your proposals -- and eliminate errors that can result in instant rejection. Page 25.
  • Make money writing brief “devotionals” -- Page 38.
  • 6 most common reasons why editors reject Christian book ideas -- and how to get past them. Page 53.
  • Guidelines you must follow when preparing article manuscripts for submission to magazine editors. Page 16.
  • 7 critical items your book proposals MUST address. Omit them at your peril. Page 65.
  • How to get valuable feedback on your writing. Page 26.
  • Tap into your passion and personal experiences for inspiring -- and entertaining -- article and book ideas. Plus: 200 Christian magazines that publish personal experience stories. Starts on page 35.
  • The 7 fundamental tenets of Christianity -- ignore them at your peril. Page 17.

  • Which do Christian writers primarily write for -- profit or ministry? Page 22.
  • 40 new Christian book publishers, 740 Christian magazines, 146 Christian online publications, and 34 new literary agents all in need of writers. Page 24 and 33.
  • How Rick Warren went from being a pastor writing how-to books for other pastors to the author of an international best-seller with sales of over 30 million copies worldwide. Page 3.
  • 5 ways to make your submissions really stand out -- in a positive way -- when pitching literary agents and book publishers. Page 54.
  • Making money from spiritual writing ... and how it differs from the Christian marketplace. Page 22.
  • 19 types of articles editors at Christian magazines are looking for -- and how to sell each. Page 29.
  • Secret “editors’ blacklists” -- and how to keep your name off them. If you don’t, magazines will reject whatever you write. Page 10.
  • How to find -- and work with -- a legitimate literary agent who can sell to publishers you can’t reach. Page 57.
  • 15 perennially popular topics for Christian books ... and where to find a publisher for each. Page 39.
  • Do Christian magazines publish gay literature and journalism? The answer may surprise you. Page 5.
  • How to conduct research for your writing projects better and faster. Page 12.
  • The 1,200 markets that publish Christian writing ... and where to find each. Page 8.
  • How to make money assembling Christian content for book packagers. Page 40.
  • Setting a realistic writing schedule that fits into your lifestyle. Page 14.
  • Taking your article from idea to research to writing to publication. Plus: how to increase your chances of seeing your articles in print. Page 15.
  • Why you should not send editors copies of your seminar degree, deacon certificate, or ordination certificate. Page 21.
  • Hidden dangers of signing work-for-hire agreements when writing books. Page 41.
  • Best Christian press associations for writers to join. Page 31.
  • Is your idea saleable? 6-point checklist helps you decide. Page 64.
  • Top 15 Christian magazines ... 12 successful Christian literary agents ... 15 biggest Christian book publishers ... 6 most valuable Christian writer’s conferences ... 10 reference books every Christian writer should own. Starts on page 72.
  • And so much more....


The pros praise Terry Whalin

"Traditional publishing is shrouded with mystery. Terry Whalin peels back the curtain to give authors an inside look at what a writer needs to provide a publisher. Following his advice will give you the edge you need!...."
--Michael S. Hyatt, President of Thomas Nelson, sixth largest publisher in the U.S.

“Terry Whalin offers his broad knowledge of this business--from both sides of the editor's desk--make him the perfect resource for helping you.”
-- Sally E. Stuart, author, The Christian Writer's Market Guide

“Writers who are serious about getting published need more than talent. They need the inside scoop on what really goes on in publishing. Terry Whalin offers insider information for writers at every level.”
--Vicki Caruana, teacher and author of the best-selling Apples & Chalkdust.

“An invaluable resource for every writer! Ignore his counsel at your peril.”
--Steve Laube, literary agent

“Terry Whalin guides and inspires both beginners and even experienced writers to doing better, successful, meaningful work.”
-- Jeanette Thomason, Editorial Director, Waterbrook Press/Random House


Is this the writing career you’ve been
praying for?

OK. What does it cost to get professional, expert help for breaking into -- and succeeding in -- writing for the Christian market?

Well, you could pay a Writing Coach to work with you personally. But that’s expensive. Some charge $1,000 a month or more, with no guarantee of results.

If you’re an experienced Christian writer, and Terry takes you on as a client in his literary agent and sells a nonfiction book for a $5,000 advance, he takes $500 as his agent’s fee.

But Writing for the Christian Market won’t cost you $1,000 ... $500 ... or even $100.

Instead, the price is just $39 – less than I charge for just 5 minutes of my time!

Best of all, Writing for the Christian Market is an information-packed 80-page ebook. Which means it’s available for immediate download. No shipping costs. And no waiting.


Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with Writing for the Christian Market.

That’s right. If you aren’t 100% satisfied with our ebook, just let me know within 90 days.

I’ll send you a prompt refund of your $39. And you can still keep the ebook with my compliments.

That way, you risk nothing.

So what are you waiting for?

To order Writing for the Christian Market on a 90-day risk-free trial basis, just click below now:



Bob Bly

P.S. Download Writing for the Christian Market today and get a FREE Bonus Gift -- our ebook How to Write Poetry and Get It Published
(list price: $29).

In it, you will discover:

  • A daily “poetry workout” that makes you a better poet -- without writing a single stanza. Page 15.
  • Turn your life experiences and memories into moving, powerful, dramatic poems. Page 11 -- Page 3.
  • A proven process for writing saleable poetry -- from concept to first draft to rewriting to publication. Page 12.
  • Unique “greenhouse” system enables you to organize your thoughts and random jottings into a rich source of ideas and text for your poems. Page 7.
  • And more ...

To order Writing for the Christian Market ... and get your FREE Bonus Report ... click below now: